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Webmaster Earn Money In this area you will get only the best and lucrative worldwide programs for earnings income from your website. CPM (Cost Per Thousand) is paying for exposure of their message to a specific audience. CPV (Cost Per Visitor) is paying for the delivery of a Targeted Visitor to the advertisers website. CPC (Cost Per Click) advertising is also performance based and is common in search marketing, where it is often known as Pay per click (PPC). CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business.